Case Study

UNTOLD

Powering Global Expansion

Client

UNTOLD Festival

Industry

Entertainment

Services

Investor Platform, Digital Experience

Overview

As one of the world’s largest music festivals looked beyond Europe, expanding into Asia and the United States required more than ambition. It demanded a platform capable of connecting growth opportunities with the right investment partners.

-41%

Cost per install

+2.2x

Day-30 retention

180k

New users

01 //

The Challenge

International expansion introduced new operational and financial complexities. Building confidence among potential investors while presenting expansion opportunities in a clear and structured way became essential to supporting the festival’s next stage of growth.

02 //

The Thinking

Instead of creating a traditional fundraising portal, the focus was placed on building a trusted digital environment where investment opportunities could be explored with clarity, transparency, and confidence. The experience prioritized simplicity while remaining flexible enough to support future growth.

03 //

The Transformation

The platform established a dedicated ecosystem connecting strategic investors with UNTOLD’s expansion ambitions. It created a scalable foundation for future fundraising while supporting the festival’s vision of becoming a truly global entertainment brand.

Previous Project

Emaar

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